THE NINE DOTS | CONCEPT | LAYOUT DESIGN | FINAL ARTWORK
Words of wisdom from a chief executive officer. A handbook for entrepreneurs and young professionals.
The nine dot problem is a classic lateral thinking exercise in which participants are presented with a set of dots arranged in a 3x3 grid and challenged to connect all nine dots, without lifting their pencil from the paper, using the fewest possible number of straight lines.
The solution requires one to "think outside the box” which led to this whimsical cover design. The inner page layouts followed a more conventional theme but still maintaining a stark and clean approach to the layout.
DAEWOO GLOBAL ADVIEW ’97 | CONCEPT | ART DIRECTION
A coffee table book to showcase Daewoo’s global corporate advertising.
Worked alongside a project management team at Ogilvy, Seoul to collect, sort and compile the ads received from around the world.
The collection of ads from different continents, regions, and countries were handpicked by the regional teams based on their impact in drawing interest and empathy from people around the world towards the brand.
It also reflects the efforts of the company to establish itself as a global entity.