Bristol Myers Squibb: Eliquis
Design the Patient Resources Rep Trigger Email
The goal of this email was to reiterate the benefits of a virtual appointment and also share links to available patient resources.
With the help of icons, I created and identified the two distinct sections to keep them separate.
Bristol Myers Squibb: Orencia
Design a Rep Trigger Email announcing the treatment for Psoriatic Arthritis.
I leveraged the existing campaign graphics to create the layout for this responsive email.
Bristol Myers Squibb: Access Support
Design a series of emails targeting healthcare professionals, informing them of the “reimbursement assistance program” from BMS.
I leveraged the new brand guidelines for BMS Access Support to create the look and feel of these series. The images reflected the diverse support offered by BMS to physicians and their patients.