School of Practical Philosophy, Toronto

Challenge: Create a New Brand Identity

The school draws on countless wisdom teachings to help students gain confidence in their intelligence and recognize the unlimited potential available to every human being.

I presented design concepts inspired by the idea that individuals join this school for enlightenment and to discover their true identity.

Initial Concepts

Escape Health

Challenge: Design a logo

ESC Health is a one-of-a-kind media company that develops high-quality, credible, brand-sponsored health programming to fill the current, informative health content void.  ESC Health provides health brands with unique consumer engagement, publishers/broadcasters with valuable content that enriches their offerings, and consumers with access to the health information they desire.

They wanted a logo that captured their vision: To be the global gateway to comprehensive health programming—engaging and improving consumers’ healthcare literacy worldwide.

I presented design concepts inspired by the idea of freedom from the norm, an escape from predefined limitations.

Initial Concepts

Designerie

Challenge: Design a logo

Founded by a well-established textile designer, Designerie aimed to market bespoke Indian textile products in North America.

I explored modern as well as a traditional visual approach before settling on a more classic and minimalistic form, conjuring an image of a design house.

Initial Concepts