Design a brand new website

Bristol Myers Squibb: UPSA

UPSA SAS is a French pharmaceutical company that develops over-the-counter medicines for pain, ear, nose, throat, digestion, and sleep disorders and renders dietary supplements and medical devices. The source content was all in french. I converted it all to English using translation software to get a good sense of the challenge I was facing.

I then developed the underlying theme and the banner headline, “toute las sante en mouvement (all health in motion).” The theme captures the essence of UPSA. Healthy, energetic, and engaged populace.

In addition, I created the mood board and wireframes and designed the final concept and layout.

Redesign the website following the new brand guidelines.

Bristol Myers Squibb: Patient Support Connect

Bristol Myers Squibb had rebranded the patient support CONNECT identity with additional new messaging for a Co-Pay card for their Hepatitis-C products.

I redesigned the existing website applying the new brand guidelines, and highlighted the new offer.

Bristol Myers Squibb: Nulojix.com

Redesign the website to match the latest ad campaign

I leveraged the hot air balloon mnemonic from the current Nulojix advertising campaign for the homepage to build a synergy between the print and digital campaigns. In addition, the brand guidelines inspired the color scheme and graphics.